Headlines Can Communicate or Miscommunicate

pwcThe headline in this ad is very clear: Some consulting firms just write reports; others deliver value. However, it is unclear which this firm is, and based on the existing impression of many, PWC may be in the former group not the later.

So does this ad reinforce their existing position as report writers, or suggest a valid new position as providing strategic value.

What do you think?

Mitch

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