HTC is introducing their new phone, the HTC One, with a great tag line: “Everything your phone isn’t.” In your face and to the point. How can you ask for more?
The phone, as shown in this recent ad, is clearly focused on the mobile experience user and with well thought-out features as noted in the ad.
If the message doesn’t resonate you probably aren’t their target market. But then what else can you want in an ad or in a product position.
We’ll see if the product delivers on the promise once it is introduced.