As predicted, they died

qr-code-tattooSeveral times I posted that QR codes were doomed. (Just search on QR to find my earlier posts). In a recent article by B.L. Ochman in Advertising Age, she declares QR Codes dead. The lessons she cites were my reasons for why they would fail:

“What are the lessons of QR for brands using the new technologies?

  • Make it easy for consumers to use.
  • Explain how it works, in clear, concise language.
  • Employ it only when it can add something unique to the user experience.
  • Make sure content or ads that contain it won’t be put in places where cellphone service is unavailable.
  • Make the apps available only for situations when using them makes sense.

To be fair, as I noted in one of my earlier posts, I have seen QR Codes before only they went by the name Cue Cat, so I was pretty confident in my prediction.

And the lessons above are true of most new things your company might want to introduce.


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