In a conversation today with a direct marketing expert I learned about the “latest” direct marketing technique and got a tip as well. He told the audience they should be sure to build a list of cell phone #s, and not so you can use telemarketers to call people on their cell phones. Rather, he suggested that Millennials think email is so last week, and they use text messaging to communicate. His recommendation was that text messages are an efficient way to get to this target audience.
Further to this group and even those a bit older, they get almost no mail and they are not trained to throw away “junk mail.” He pointed out that this same demographic can be effectively contacted and communicated with via snail mail direct marketing campaigns.