Monthly Archives: February 2012

The insurance you probably don’t have, and need.

Do you have insurance on your company’s cars, buildings, inventories, and even your key people?  Sure you do – what competent management wouldn’t?  None of these insurances are needed very often (that’s the idea), but when they are, you need … Continue reading

Posted in management | Tagged , , , | 1 Comment

Preaching to the choir won’t increase loyalty … or converts

Two recently released studies, unless ignored, may put a dent in many marketers’ plans for an easy media solution. Turns out Facebook ‘likes’ don’t mean much. And Facebook may not be anymore helpful than mass media. A study by the Ehrenberg-Bass … Continue reading

Posted in Web-based Marketing | Tagged , , , , , , , | 1 Comment