A recent YouTube viral video, Riley on Marketing, has been making the rounds because this very young girl is ranting about why girls only get to choose stuff that is “pink” and not super-heroes. As she correctly notes, some girls like super-heroes. True enough. But as she is ranting, she is hold a non-super-hero doll in her hand that she has been carrying. Perhaps she is demonstrating by her actions, rather than her rant, why marketers focus as they do.
Happy New Year.