If you build it, will they come? Even if it’s easy to get there?

QR codes are the latest “it” marketing tactic. While similar to the Cue Cat technology of the ’90s that used bar codes, QR codes rely on smart cell phones to take you the website of interest. The question is, “of interest to whom?”

How many hot, viral QR code-driven websites have you heard about? There is no “law” that says you have to link to a customer-centric site with your QR code. So like too many marketing tactics, this one is most likely going to be inside-out driven, not outside-in. How long will it take before people are conditioned that QR codes are a waste of time?

Mitch

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This entry was posted in Advertising, Marketing, Web-based Marketing and tagged , . Bookmark the permalink.

3 Responses to If you build it, will they come? Even if it’s easy to get there?

  1. B2Blog says:

    I don’t have a smart phone, but just don’t get the QR thing. If there was some added value to using it, that would be great. For situations where people are on the go, there is an immediate value. But for B2B, I’m sitting at my desk probably.

  2. Pingback: QR Codes for better or worse | Value Acceleration

  3. Pingback: Since ink is free they just won’t go away | Value Acceleration

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