QR codes are the latest “it” marketing tactic. While similar to the Cue Cat technology of the ’90s that used bar codes, QR codes rely on smart cell phones to take you the website of interest. The question is, “of interest to whom?”
How many hot, viral QR code-driven websites have you heard about? There is no “law” that says you have to link to a customer-centric site with your QR code. So like too many marketing tactics, this one is most likely going to be inside-out driven, not outside-in. How long will it take before people are conditioned that QR codes are a waste of time?