Monthly Archives: May 2011

Navy SEALS and adaptable processes

When we talk about process for the first time to people tasked with improving marketing performance, their first thought is that this will somehow remove the “creative” part of marketing. Not true. Many Marketing processes need flexibility and adaptability and as such, … Continue reading

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Focus matters

I have written several posts about the power of focusing your business. Today’s example is Valve the online game company. Started in 1996 by Gabe Newell and Mike Harrington, the company controls somewhere between 50% and 70% of the downloaded … Continue reading

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