Do you know who is really making the decision?

As I discuss in my book, The Secret to Selling More, knowing Who you should target is a key responsiblity of Marketing. And that Who may be changing. A recent study by Yahoo found that slightly over 50% of men feel they are responsible for the grocery shopping in their household. Yet packaged goods advertisers still primarily or exclusively target women.

What’s changed in your market? Even if the ultimate decider has not changed, what about the make-up of the influencers. Do you have a current, useful, influence map?

The great recession changed many things. Are you on top of what that means in your market as the economy continues to improve?


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