Confusing activity with results…

Or output with outcomes are both classic mistakes we see many marketers (and others) make. We have spoken about this mistake in several presentations over the years, most notably when talking about marketing communications activities. As such, we are always happy to see others get on the bandwagon.

A recent article in  Advertising Age drives this point home again by looking at the effectiveness versus popularity of several recent ads.

If you want to make friends, get a dog. If you want to make sales, get effective advertising.

Mitch

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