Where to begin?

I just read a shocking article in Advertising Age. The shock was not the content of the article, it was that the article needed to be published … which it did. Unfortunately too many allegedly professional marketers are really professional communicators not working with professional marketers who know where to begin. The title of the article says it all: “Whatever Your Problem, Fix it First, Then Advertise (Not the other way around).”

Mitch

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