How Marketing can ruin your business

I have posted about the concept employed by too many senior marketing execs: Rebrand, Relaunch and Resign. In a truly great article by Al Ries he demonstrates how marketing run amuck can not only be a poor investment, it can take you from #1 to also ran, while you make that significant investment.

Are you in the rebrand, relaunch, resign cycle … or worse?


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