In an earlier post, I talked about the 3-Steps in the CMO’s life cycle. Then a few months ago, I showed how that applied to repositioning a company. We are reminded yet again how inside out thinking can cause you to feel you need to redesign your logo by looking at the recent Gap logo fiasco. Probably predictable by everyone, except apparently the CMO of the Gap.
While many logo redesigns are abject failures, some are not. For interesting insights into why that is true, I refer you to an article by Michael Walsh.