Long format ads are generally longer than one-minute and often associated with direct-order television. However, there can be many other uses of long-format ads, especially in today’s Internet society. My friends Abe Walking Bear Sanchez and John Younker recently shared this Ford long-format ad with me. (It is a few years old, but I did not see it originally.) It is clearly not a direct-order ad, but I think you will agree that it is a strong message from Ford … especially 4 years ago before they did NOT take any government bail-out money.