Denial gets to the best of them

Toyota, famous for management innovation in manufacturing, marketing and people, appears to have succumbed to that most fatal of human disease … denial. At least weekly it seems they are announcing another problem recently discovered … only to find it was not so recent. The latest Lexus recall involves a defect known for two years, and which they appear to have relied upon hope and denial to assume they had an isolated problem.

As they say, denial is not a river in Egypt. Don’t let it get you too.


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