Find a need and fill it…

Many people teach the basic “marketing” or business tenet of “find a need and fill it.” Well, Bart Centre has done just that in a novel way. Bart has started a service called Eternal Earth-Bound Pets. What does this business provide? Simple, care for your pet after the Rapture comes and you are saved, but your pet is not.

The premise of Bart’s business is quite simple. If you are a pet owner and believe in the Rapture, then you have a problem. Your pet will be stuck here on Earth without you, with no one to care for it; or people of dubious character anyway. Bart’s solution: He has recruited a group of animal loving atheists. He guarantees they will not be saved in the Rapture and will thus be left here on Earth to care for your pet.

His website states: “Our representatives have been screened to ensure that they are atheists, animal lovers, are moral/ethical with no criminal background, have the ability and desire to rescue your pet and the means to retrieve them and ensure their care for your pet’s natural life. ”

The fee for this service is $110 for a 10 year period. That is, for the next 10 years, should the Rapture occur and should you leave the Earth as part of that, his people will make sure your pet is taken care of. If you have additional pets, it is $15 additional per pet.

In an article in the February 22, 2010 issue of Business Week, he is quoted as saying: “If you love your pets, I can’t understand how you could not consider this.” He claims to have more than 100 clients.

His business model is, of course, based on his belief that he will never have to deliver the service. He is quoted as saying: “If we thought the Rapture was ever going to happen, obviously our rate structure would be much higher.” In the mean time he appears to have found a need…


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