PR and buzz still beats advertising

Probably without question the most controversial ad of this year’s Super Bowl was the Focus on the Family sponsored ad featuring Tim Tebow’s mom. The ad got lots of press prior to its airing due to the allegedly controversial nature of its content. Or of its sponsor?

Thank goodness they got the press because I doubt the ad would have done much of anything without it. Not sure you agree? Take a look at it again, and pretend you did not know anything about it before seeing it. Would you care? Would you be interested in learning more if you weren’t a Tim Tebow fan, or otherwise just curious? I doubt it.

They got 50,000 unique visitors and a lot of social media buzz as a result of the ad. Or of the controversy? Granted, if you don’t run the ad you can’t get the controversy.


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