Without question, the Audi ad confused me, and apparently a lot of other people. The whole commercial focused on the environmental police. Now if you think environmentalist nuts are going to make that happen, then the whole focus of the car in the ad can’t really be for you. And if you want an environmentally “friendly” car, how can the idea of environment police seem like a good idea to you. And if they do, I suspect you are in a small minority. I just don’t get it and I am a target customer for an electric car coming up later this year. And the ad turned me off … completely.
What were they thinking? Or were they?