The oxymoron ad of the Superbowl

To be fair this Super Bowl ad was pretty well done. But Dove for Men? Are you kidding me? Dove has spent a fortune creating a brand focused on women. Now they want us to believe it is for men? This is not quite as silly as Non-Bleach Clorox (yes that was a real product for a short period of time), but close.

Mitch

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This entry was posted in brand, Super Bowl Ads and tagged , , , , , . Bookmark the permalink.

3 Responses to The oxymoron ad of the Superbowl

  1. B2Blog says:

    When this commercial was done, I looked over and my friend rolled his eyes. Dove loses.

    A lot of these commercials brought masculinity to the forefront, and just made us men look too self-conscious.

  2. Pingback: Brand extensions I don’t get | Value Acceleration

  3. Pingback: Men are not buffoons, or maybe they are? | Value Acceleration

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