Theme restaurants, shoppertainment and other marketing ideas have been around for a while and some deployments have done well consistently. Others, sometimes not. The question is … if you make it fun will they come? We intuitively have thought so. Now, perhaps we have some proof.
With funding from Volkswagen, TheFunTheory.com has been “testing” some novel ideas about making things people normally won’t do fun to see you can modify their behavior. Things like taking the stairs instead of the escalator, recycling plastic bottles, and throwing trash in a bin rather than on the ground.
To see how it can be done check out these three short videos.