Personal branding and the limitations of a brand

I walked the sea wall at Stanley Park in Vancouver, BC yesterday. One of the most famous urban parks in North America. Very different from Central Park in NY or Forest Park in St. Louis. I learned that Stanly Park is named for Lord Stanley a former Governor of Canada. No big deal you say. But did you connect that this is the same Lord Stanley for whom the Stanley Cup is named? Maybe my Canadian readers know this, but I suspect that most of the rest of us never connected Stanley Park and the Stanley Cup as being named for the same person.

Brands have limited positioning in our minds. Remember this when trying to extend the positioning of your personal or product/service brands. Reis and Trout taught us this concept over 30 years ago. Valuable lesson, not to be forgotten.


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