Brand preference … in stark reality

I was struck yesterday on the brand preference of Starbucks. I know there is one on every corner (except in New England where it is Dunkin Donuts on every corner). However, I was wandering around Whistler Village yesterday afternoon. It is not that big and there are 10 coffee shops in the village. Five are Starbucks and the other five are five different shops.

50% market share is dominant by any standard. And while they may not have 50% even though they have 50% of the locations, they may also have more than 50%. It is just eye-opening to see it in one small place like this.

Mitch

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