When Ralph and I published our book Value Acceleration, we were asked for ideas on the steps to take to get Value Acceleration for your company. We came up with seven. We will post them here over the next several of weeks for your amusement. BTW, the book hit #1 Industrial Marketing book on amazon.com on May 1 and again in mid-July.
We must be on a trend here since #11 in the Secrets to Marketing in a Down Economy, and Step 7 in the Value Acceleration Steps are the same … continue to improve. You can’t sit still even if you create a Value Acceleration engine that propels you to number one in your market.
Today’s marketplace is hyper-competitive and you have to continue to improve to compete. What was a differentiator yesterday, is a cost of doing business today. Learn to use proven process management principles like lean thinking, constraint analysis, and continuous improvement to maintain a competitive edge and you will continue to accelerate the value creation and competitive gap between your company and the rest of the pack.