Monthly Archives: July 2009

GM and a focus on customers

As you undoubtedly know, General Motors exited from bankruptcy today. The new company will focus on “customers, cars and culture.” As part of the announcement they stated that “Top executives at the new company will focus on business results, new … Continue reading

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Seven Steps To Value Acceleration (Part 4)

When Ralph and I published our book Value Acceleration, we were asked for ideas on the steps to take to get Value Acceleration for your company. We came up with seven. We will post them here over the next┬áseveral of … Continue reading

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Investing for the recovery

“The winners in downturns are the companies that find ways to innovate in spite of everything.” This quote comes from Brian Walker, CEO of Herman Miller. Many companies believe this is true because they consider R&D an investment. Unfortunately, since … Continue reading

Posted in Down economy, Innovation, Marketing | Tagged , , , | 2 Comments

11 Secrets to Marketing in a Down Economy (Part 8)

# 8 is to spend time with your customers. Those who have heard me speak, or read other things I have written, know I strongly believe that spending time with your customers (not trying to sell them but rather to … Continue reading

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New customers from the downturn

One of the things which happens in any downturn is that people try lower priced goods and services. They may try private label over brand, or they may shop in stores they normally have not shopped in to try to … Continue reading

Posted in Down economy, Pricing | Tagged , , , , , , , , , , , | 1 Comment

What is Marketing’s responsiblity?

People have many different definitions of Marketing. Unfortunately, most of it focuses on what we call the “back-end” functions of advertising, promotion, etc. Since that is where most of the money is spent, we understand that focus, but that does … Continue reading

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