11 Secrets to Marketing in a Down Economy (Part 9)

A year ago we published a paper on marketing in a down economy. We identified 11 key tactics. I have been sharing them in this blog over the past several weeks, but if you want them all at once you can download the paper free.

#9 is to invest in training. Note the key word is “invest” as opposed to spend on training. Training is inexpensive and can be a great investment if focused on the right things, provided by the right experts. Now, when people may not be as fully loaded, it may be a great time for that investment. (I know in some cases layoffs have cut your ranks so that people are actually more busy than before, and that may be.) However, well done training not only can get you a performance boost, it can improve morale, teamwork and continuity. And it lays the foundation for growth which is coming following this recession.


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