Overcoming obstacles in this economy

As we noted in a January post, Hyundai USA created a program to overcome new car sales resistance, which they perceived was caused by fear of the customer losing their job. The Hyundai Assurance program worked well for them and the idea was copied by others.

Apparently Hyundai’s current customer insight program has determined that 40% of people who are open to buying a new car are resisting visiting a showroom to buy because they are concerned about gas prices. (Gas prices have increased almost 50% in the last few months.)

Not a company to let external influences get in their way if they can avoid it. Hyundai announced today a program to guarantee their new car purchasers $1.49/gallon for one year. We’ll see how this idea works for them.

Our commendation for innovative thinking based on customer insight.

Mitch

Advertisements
This entry was posted in Automobile Industry and tagged , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s