A year ago we published a paper on marketing in a down economy. We identified 11 key tactics. I am sharing them in this blog over the next few weeks, but if you want them all at once you can download the paper free.
Secret #7 is get the most from your vendors (aren’t your customers trying to do the same to you). In downturns almost everything is cheaper (even Apple has lowered their prices). Talk with you advertising vendors, your trade show vendors, etc. and see if you can get more for less. Take a new look at programs you may have previously thought would not provide a useful ROI and see if you can reduce the I so that the R is now acceptable. Look, even city and state governments have figured out that now is a good time to buy construction and related services because prices are so low.