When Ralph and I published our book Value Acceleration, we were asked for ideas on the steps to take to get Value Acceleration for your company. We came up with seven. We will post them here over the next several of weeks for your amusement. BTW, the book hit #1 Industrial Marketing book on amazon.com on May 1.
Step 3 is to have a strategy. The key to a successful strategy is to identify the strategic direction that allows you to take advantage of your enablers while overcoming the obstacles that must be overcome. Your strategy should be a unique, customer-focused direction that allows your company to achieve its goal.
And even in this economy, hope is not a strategy.