A year ago we published a paper on marketing in a down economy. We identified 11 key tactics. I am sharing them in this blog over the next few weeks, but if you want them all at once you can download the paper free.
Tactic #6 is to acquire great people. Most companies have reduced headcount and the first to go should be the weakest members of the team. However, you should also strongly consider upgrading your team at this time. There are bound to be some great people available in the market today. Proactively look for them and attract them to join your team. Great processes with outstanding people make an unbeatable combination.