The AP reported today that global PC shipments dropped for the first time in six years. Unlike other retail categories where unit volume was up but average selling price was down due to discounting, PC unit sales actually dropped in Q4 of 2008 compared to Q4 of 2007. The slip was small (0.4%) but nevertheless still a slip.
However, the article notes that HP sales were up 3.1% as were Acer (up 25.3%). Who was down? Most notably, #2 maker (formerly #1 and maybe soon to be #3, Dell). If you read my recent blog regarding Al Ries commentary, you’ll remember that Al chastised Dell for losing its focus.
We see this as another example of our admonishion to focus, focus, focus. It is especially important in a downturn, when customers have choices and will select the best value for their money. Focus can help assure you are that best value, as it is unlikely you can be good at “everything.”