A new take on long form commercials

Long form commercials (usually longer than one minute, but not an infomercial) have been around for many years, and come and go in popularity. We recently ran across this video, which, as you will see when it is over, is really a very clever long form commercial. Not sure if it is doing what the company intended, but it does seem to have gone “viral,” which could be the best new take on long form commercials.

Mitch

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