Love the focus

I was walking near NYU today and I noticed a cookie shop (I always notice cookie shops) called Insomnia Cookies. The signs indicated they offered “late night delivery of fresh baked cookies. Love the focus.

Turns out they are not just a local NYU bakery. If you visit their website, you’ll see this is a five year old company focused on delivering cookies to college students at several major colleges.  This reminds me of another niche oriented business that focused on college students’ unique needs for food delivered … Domino’s Pizza.

Who knows, maybe we’ll be seeing more of Insomnia Cookies.

Mitch

Advertisements
This entry was posted in Marketing, retail and tagged , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s