Love the focus

I was walking near NYU today and I noticed a cookie shop (I always notice cookie shops) called Insomnia Cookies. The signs indicated they offered “late night delivery of fresh baked cookies. Love the focus.

Turns out they are not just a local NYU bakery. If you visit their website, you’ll see this is a five year old company focused on delivering cookies to college students at several major colleges.  This reminds me of another niche oriented business that focused on college students’ unique needs for food delivered … Domino’s Pizza.

Who knows, maybe we’ll be seeing more of Insomnia Cookies.


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