Posted by: Mitch/Ralph on: August 18, 2009
It was reported last Friday that Republic Airways had “won” the right to buy Frontier Airlines despite a lower bid than Southwest Airlines submitted. Both companies have valid strategic reasons to buy Frontier, and Southwest’s larger size allowed them to bid more … and yet they still lost. Why?
Culture trumps strategic opportunity at Southwest. They [...]
Posted by: Mitch/Ralph on: March 19, 2009
Or should I say the airplane. I don’t fly US Airways very often for at least the reasons noted in a prior post. While I too commend Captain Sully and his crew for their terrific efforts, one of my goals is to never find out if the flight crew I am with is good in [...]
Posted by: Mitch/Ralph on: July 30, 2007
You don’t have to have been with us long to know we believe that nothing needs to be a commodity if you look at what the customer is buying instead of what you are selling. (If you want to be reminded of this you can read our white paper on Customer Focused Marketing or for [...]
Posted by: Mitch/Ralph on: June 19, 2007
First, let’s get clear on the ranking. Consumer Reports reported in their June issue that a survey of their readers (over 30,000 respondents) ranked US Airways as the worst US Airline. Now, the question is how do they earn that distinction?
Well, I don’t know for sure because in my experience as a VERY frequent flyer, [...]
