Value Acceleration

Posts Tagged ‘strategy

Lessons Learned … or Not

Posted by: Mitch/Ralph on: September 1, 2009

In the April 6 2009 issue of Ad Age, Al Ries wrote an interesting article on the cost of damaging your brand for short term gain during a recession. His position, with which I agree is stated in the first sentence of the article: A company can get in trouble if it changes its marketing strategy [...]

Culture vs. Strategy

Posted by: Mitch/Ralph on: August 18, 2009

It was reported last Friday that Republic Airways had “won” the right to buy Frontier Airlines despite a lower bid than Southwest Airlines submitted. Both companies have valid strategic reasons to buy Frontier, and Southwest’s larger size allowed them to bid more … and yet they still lost. Why?
Culture trumps strategic opportunity at Southwest. They [...]

Seven Steps To Value Acceleration (Part 3)

Posted by: Mitch/Ralph on: June 17, 2009

When Ralph and I published our book Value Acceleration, we were asked for ideas on the steps to take to get Value Acceleration for your company. We came up with seven. We will post them here over the next several of weeks for your amusement. BTW, the book hit #1 Industrial Marketing book on amazon.com on [...]

It’s about focus

Posted by: Mitch/Ralph on: November 5, 2008

Not to sound like a broken record, but companies that focus tend to do better than companies that do not. If for no other reason than because they can become great and relevant at something, which assuming that is something customers care about, generates sales and profits. This need to focus is especially important in [...]