Posted by: Mitch/Ralph on: August 18, 2009
It was reported last Friday that Republic Airways had “won” the right to buy Frontier Airlines despite a lower bid than Southwest Airlines submitted. Both companies have valid strategic reasons to buy Frontier, and Southwest’s larger size allowed them to bid more … and yet they still lost. Why?
Culture trumps strategic opportunity at Southwest. They [...]
Posted by: Mitch/Ralph on: December 8, 2008
Ted Reed posted an article today on TheStreet.com about Southwest Airlines that misses the point. His article, The Mainstreaming of Southwest Airlines, suggests that Southwest is becoming like all the other airlines because they are now going to serve Minneapolis and LaGuardia. He makes the statement that Southwest distinguished itself for years by avoiding such [...]
Posted by: Mitch/Ralph on: October 29, 2008
While we often make fun of the airlines on this blog, this is an example of really good marketing. It has to do with Southwest Airlines. If you do not fly them often or at all you probably think they still have the “cattle call” boarding process that rewards people who arrive at the airport [...]
Posted by: Mitch/Ralph on: May 31, 2008
Ok, another airline example, but this is a good marketing example. It has to do with Southwest Airlines. If you do not fly them often or at all you probably think they still have the “cattle call” boarding process that rewards people who arrive at the airport hours early with the best seats on the [...]
