Value Acceleration

Posts Tagged ‘marketing ROI

11 Secrets to Marketing in a Down Economy (Part 7)

Posted by: Mitch/Ralph on: June 22, 2009

A year ago we published a paper on marketing in a down economy. We identified 11 key tactics. I am sharing them in this blog over the next few weeks, but if you want them all at once you can download the paper free.
Secret #7 is get the most from your vendors (aren’t your customers [...]

Instant Feedback Not Limited To Web-based Marketing Programs

Posted by: Mitch/Ralph on: September 26, 2008

An article in the September 29, 2008 issue of Forbes Magazine talks about Alliance Tech and their intelligent use of RFID technology to track trade show visitors and their booth visits. Now an exhibitor can know who visited their booth, how long they were their, how often they came back, and with multiple scanners in [...]

Listen to our radio interview … free

Posted by: Mitch/Ralph on: December 11, 2007

Ralph and Mitch were recently interviewed on a business radio program on their views of the current trends and pressures on marketing and sales people and processes. You can listen to this mp3 file by using this link:
http://audioam.blogtalkradio.com/show_116650.mp3



  • Rags Srinivasan: I read a similar story in WSJ and also read P&G's earnings release. Despite the price cuts their Gross margin improved. This indicates that they a
  • It’s an attitude « Value Acceleration: [...] As I mentioned in a recent post, I went to the Half Moon Bay Pumpkin Festival a week ago. While the La Bamba experience sucked, I [...]
  • It really is about focus « Value Acceleration: [...] I have mentioned in previous posts that companies which focus tend to do better. Case in point today is Allegiant Air. What do they [...]