Posted by: Mitch/Ralph on: September 25, 2009
This has been a busy week for radio interviews. I was interviewed for the second time on BlogTalk radio today. I spent a half-hour talking with Tom Cox on the CEO’s role in managing marketing and the use of process management to improve marketing performance. You can listen free.
Mitch
Posted by: Mitch/Ralph on: April 27, 2009
When Ralph and I published our book Value Acceleration, we were asked for ideas on the steps to take to get Value Acceleration for your company. We came up with seven. We will post them here over the next couple of weeks for your amusement.
The first step is to Think Process. Most companies still think [...]
Posted by: Mitch/Ralph on: April 15, 2009
This is a guest post by one of our co-workers, Bayard Bookman. He was reviewing the post Mitch made on Processgenie.com and had some comments of his own.
Perhaps the largest resistance to applying BPM to the demand side, i.e., Marketing / Sales, is a human nature factor.
Marketing/Sales has always been considered to have way too [...]
Posted by: Mitch/Ralph on: April 14, 2009
I am the guest blogger today at http://blog.processgenie.com. Check it out.
Mitch
Posted by: Mitch/Ralph on: September 18, 2008
Innovation is still getting a lot of press, most recently we read an interesting piece in Business Week. (Can’t find it on their site, so no link, sorry.) In the September 22nd issue they published some results from the 2008 BW/BCG Most Innovative Companies survey. They lumped innovation into four primary types:
Innovative products
Innovative processes
Innovative customer [...]
Posted by: Mitch/Ralph on: March 13, 2008
Advertising Age published an article recently entitled “Reorganization Doesn’t Do It for Marketers.” (I’d give you a link but Ad Age makes you pay for their articles, so you need a login.) The gist of the article is based on research done for the Association of National Advertisers (ANA) in October of 2007, which indicated that close to [...]
Posted by: Mitch/Ralph on: December 11, 2007
Ralph and Mitch were recently interviewed on a business radio program on their views of the current trends and pressures on marketing and sales people and processes. You can listen to this mp3 file by using this link:
http://audioam.blogtalkradio.com/show_116650.mp3
Posted by: Mitch/Ralph on: December 1, 2007
The current issue of Business Week has an extensive article on the short tenure of CMOs. It seems that they have a shorter life than any other position in the C-suite.
This really isn’t very surprising to us. After all, few people define “marketing” correctly, in our opinion, and as the article so well documents, [...]
Posted by: Mitch/Ralph on: June 13, 2007
I have just a bit more to say on this process vs. innovation issue, and then I’ll move on. (I have some thoughts on the Intel “comeback” reported by Forbes in their June 4th issue that I will be posting in the next few days.
While most of the Business Week article is very good, it [...]
