Posted by: Mitch/Ralph on: August 3, 2009
A year ago we published a paper on marketing in a down economy. We identified 11 key tactics. I have been sharing them in this blog over the past several weeks, but if you want them all at once you can download the paper free.
#10 is invest in key projects. Especially invest in programs that focus on the acquisition [...]
Posted by: Mitch/Ralph on: May 28, 2009
A year ago we published a paper on marketing in a down economy. We identified 11 key tactics. I am sharing them in this blog over the next few weeks, but if you want them all at once you can download the paper free.
Secret #5 is to find a hook into key accounts. In this [...]
Posted by: Mitch/Ralph on: May 7, 2009
A year ago we published a paper on marketing in a down economy. We identified 11 key tactics. I am sharing them in this blog over the next few weeks, but if you want them all at once you can download the paper free.
Tactic #4 is to focus on profitable accounts. The trap of marginal business [...]
Posted by: Mitch/Ralph on: April 22, 2009
A year ago we published a paper on marketing in a down economy. We identified 11 key tactics. I am sharing them in this blog over the next few weeks, but if you want them all at once you can download the paper free.
Tactic number three is to “Exploit a competitor’s weakness.” Again, not rocket [...]
Posted by: Mitch/Ralph on: April 13, 2009
A year ago we published a paper on marketing in a down economy. We identified 11 key tactics. I will share them in this blog over the next few weeks, but if you want them all at once you can download the paper free.
The second tactic is to ”Identify the critical success factors (CSFs) for your business.” [...]
Posted by: Mitch/Ralph on: April 3, 2009
A year ago we published a paper on marketing in a down economy. We identified 11 key tactics. I will share them in this blog over the next few weeks, but if you want them all at once you can download the paper free.
The first one is to “Eliminate non-value added activities.” There is nothing [...]
