Posted by: Mitch/Ralph on: July 13, 2009
Demanding accountability from Marketing has been the focus in many companies for a few years now. Metrics and dashboards have been the primary action taken by Marketing to respond to this pressure. (What better way to convince people you are “accountable” then with a cool, and expensive, dashboard which displays metrics of what you can [...]
Posted by: Mitch/Ralph on: April 13, 2009
A year ago we published a paper on marketing in a down economy. We identified 11 key tactics. I will share them in this blog over the next few weeks, but if you want them all at once you can download the paper free.
The second tactic is to ”Identify the critical success factors (CSFs) for your business.” [...]
Posted by: Mitch/Ralph on: September 26, 2008
An article in the September 29, 2008 issue of Forbes Magazine talks about Alliance Tech and their intelligent use of RFID technology to track trade show visitors and their booth visits. Now an exhibitor can know who visited their booth, how long they were their, how often they came back, and with multiple scanners in [...]
Posted by: Mitch/Ralph on: December 11, 2007
Ralph and Mitch were recently interviewed on a business radio program on their views of the current trends and pressures on marketing and sales people and processes. You can listen to this mp3 file by using this link:
http://audioam.blogtalkradio.com/show_116650.mp3
Posted by: Mitch/Ralph on: December 1, 2007
The current issue of Business Week has an extensive article on the short tenure of CMOs. It seems that they have a shorter life than any other position in the C-suite.
This really isn’t very surprising to us. After all, few people define “marketing” correctly, in our opinion, and as the article so well documents, [...]
