Posted by: Mitch/Ralph on: June 30, 2009
As we noted in a January post, Hyundai USA created a program to overcome new car sales resistance, which they perceived was caused by fear of the customer losing their job. The Hyundai Assurance program worked well for them and the idea was copied by others.
Apparently Hyundai’s current customer insight program has determined that 40% [...]
Posted by: Mitch/Ralph on: March 31, 2009
In January we blogged about Hyundai America’s buyer assurance plan. We noted in that post that we loved the idea and that time would tell if it worked. On February 17th, we notedthat JetBlue had picked up on the idea. SmartMoney reportedon March 26th about other companies following the same approach. They also mentioned that Hyundai [...]
Posted by: Mitch/Ralph on: February 17, 2009
In a previous post, I discussed the Hyundai America plan to allow car buyers who were laid off within a year of buying their car to return it and have their loan balance cancelled with no ding to their credit rating. The idea being to remove the insecurity of job stability as an obstacle to [...]
Posted by: Mitch/Ralph on: February 2, 2009
Like most marketing “experts,” I comment on Super Bowl ads every year. This year is no exception. Things I noticed this year:
There is no real consensus among pundits as to the “best” ad
Most everyone feels that the ad “quality” is dropping. I believe it is no longer a “spectacle” for the advertisers. This is potentially [...]
Posted by: Mitch/Ralph on: January 9, 2009
We love seeing companies that are innovative in their approach to helping customers, and in so doing, help themselves. We criticize the automobile industry a lot (for valid reasons we think), but in this case we can report on an innovative approach to selling more new cars.
In today’s US economy people are reluctant to spend [...]
