Posted by: Mitch/Ralph on: August 3, 2009
A year ago we published a paper on marketing in a down economy. We identified 11 key tactics. I have been sharing them in this blog over the past several weeks, but if you want them all at once you can download the paper free.
#10 is invest in key projects. Especially invest in programs that focus on the acquisition [...]
Posted by: Mitch/Ralph on: April 24, 2009
Microsoft reported its first drop in sales since they went public. Blame is being placed on the recession. Perhaps. Or maybe the real culprit is Vista an operating system panned and avoided by a large number of people. As Yogi Berra is often quoted: “If people don’t want to come out to the ballpark, nobody [...]
Posted by: Mitch/Ralph on: April 3, 2009
A year ago we published a paper on marketing in a down economy. We identified 11 key tactics. I will share them in this blog over the next few weeks, but if you want them all at once you can download the paper free.
The first one is to “Eliminate non-value added activities.” There is nothing [...]
Posted by: Mitch/Ralph on: March 31, 2009
In January we blogged about Hyundai America’s buyer assurance plan. We noted in that post that we loved the idea and that time would tell if it worked. On February 17th, we notedthat JetBlue had picked up on the idea. SmartMoney reportedon March 26th about other companies following the same approach. They also mentioned that Hyundai [...]
Posted by: Mitch/Ralph on: March 23, 2009
We don’t normally comment on general management issues, but I have always wondered about the true effectiveness of tele-commuting and flex hours. I understand some flexibility in start and end times, but over the last 15 years flex time/tele-commuting has, in too many instances, come to mean “I will come in when I do, leave when [...]
Posted by: Mitch/Ralph on: October 3, 2008
As we have preached for many years, one area where companies do themselves in is lack of focus. In an effort to “spread their risk” or not “put all their eggs in one basket,” too many companies diversify into mediocrity. As my friend Ted Steinberg likes to say, “They confuse showing up for business with [...]
