Posted by: Mitch/Ralph on: February 4, 2009
We assume companies that advertise to create new customers want to make sure those new customers experience a product or service that is in keeping with the advertising so they become repeat and perhaps insistent (loyal) customers. Apparently Emirates Air thinks differently.
They have been running a deluge of ads in the San Francisco Bay Area over [...]
Posted by: Mitch/Ralph on: October 22, 2008
Mervyns, a California based retailer declared bankruptcy earlier this year and just announced that they were going to liquidate as they could not find a buyer or appropriate financing to continue. No doubt many will ascribe their demise to the credit crunch and recession. While the credit crunch may have been the final nail in [...]
Posted by: Mitch/Ralph on: August 17, 2007
For years experts (us included) have written about the value of customer retention. The idea is that retaining customers is more profitable than creating new ones and that profitable growth comes from keeping your existing customers while working to add new ones as well. Seems logical and reasonable … but maybe not.
We have noticed a [...]
