Posted by: Mitch/Ralph on: August 17, 2009
When Ralph and I published our book Value Acceleration, we were asked for ideas on the steps to take to get Value Acceleration for your company. We came up with seven. We will post them here over the next several of weeks for your amusement. BTW, the book hit #1 Industrial Marketing book on amazon.com on [...]
Posted by: Mitch/Ralph on: April 22, 2009
A year ago we published a paper on marketing in a down economy. We identified 11 key tactics. I am sharing them in this blog over the next few weeks, but if you want them all at once you can download the paper free.
Tactic number three is to “Exploit a competitor’s weakness.” Again, not rocket [...]
Posted by: Mitch/Ralph on: March 27, 2009
I have finally posted a couple of videos on the power and importance of business process management in marketing and sales up on YouTube. You can watch them here.
Ralph
Posted by: Mitch/Ralph on: January 21, 2009
I spoke recently at the Commonwealth Club of San Francisco on Competitive Advantage in the 21st Century. You can listen to this presentation for free. (Scroll down to the link once you get to the page, though the other stuff is good too, and also free.)
Mitch
