Posted by: Mitch/Ralph on: August 17, 2009
When Ralph and I published our book Value Acceleration, we were asked for ideas on the steps to take to get Value Acceleration for your company. We came up with seven. We will post them here over the next several of weeks for your amusement. BTW, the book hit #1 Industrial Marketing book on amazon.com on [...]
Posted by: Mitch/Ralph on: April 19, 2009
We were featured again with a new post on ProcessGenie.
Posted by: Mitch/Ralph on: April 15, 2009
This is a guest post by one of our co-workers, Bayard Bookman. He was reviewing the post Mitch made on Processgenie.com and had some comments of his own.
Perhaps the largest resistance to applying BPM to the demand side, i.e., Marketing / Sales, is a human nature factor.
Marketing/Sales has always been considered to have way too [...]
Posted by: Mitch/Ralph on: March 27, 2009
I have finally posted a couple of videos on the power and importance of business process management in marketing and sales up on YouTube. You can watch them here.
Ralph
Posted by: Mitch/Ralph on: September 18, 2008
Innovation is still getting a lot of press, most recently we read an interesting piece in Business Week. (Can’t find it on their site, so no link, sorry.) In the September 22nd issue they published some results from the 2008 BW/BCG Most Innovative Companies survey. They lumped innovation into four primary types:
Innovative products
Innovative processes
Innovative customer [...]
