Posted by: Mitch/Ralph on: August 26, 2009
I walked the sea wall at Stanley Park in Vancouver, BC yesterday. One of the most famous urban parks in North America. Very different from Central Park in NY or Forest Park in St. Louis. I learned that Stanly Park is named for Lord Stanley a former Governor of Canada. No big deal you say. [...]
Posted by: Mitch/Ralph on: January 11, 2009
In the January 5, 2009 issue of Ad Age, Al Ries published an insightful article entitled “The Difference Between Building a Business and Building a Brand.” We agree with virtually all of Al’s points in his article (as we usually do). The key messages in his article as we read it are:
1. Brand popularity/recognition and brand value [...]
Posted by: Mitch/Ralph on: December 17, 2008
Rich Karlgaard, Publisher of Forbes, had an interesting commentary in the December 22, 2008 issue (reprinted from his blog). He opined that Detroit’s US automakers had made a fatal brand positioning mistake many years ago (and I say one of many such mistakes) by selling so many “stripped down” cars to the major rental car [...]
