Posted by: Mitch/Ralph on: January 11, 2009
In the January 5, 2009 issue of Ad Age, Al Ries published an insightful article entitled “The Difference Between Building a Business and Building a Brand.” We agree with virtually all of Al’s points in his article (as we usually do). The key messages in his article as we read it are:
1. Brand popularity/recognition and brand value [...]
Posted by: Mitch/Ralph on: December 17, 2008
Rich Karlgaard, Publisher of Forbes, had an interesting commentary in the December 22, 2008 issue (reprinted from his blog). He opined that Detroit’s US automakers had made a fatal brand positioning mistake many years ago (and I say one of many such mistakes) by selling so many “stripped down” cars to the major rental car [...]
Posted by: Mitch/Ralph on: December 7, 2008
Walking in Terminal 8 at JFK I see a sign for the Juan Valdez Cafe. What else did I need to see to know what that cafe was all about. Now that is the true power of a Brand.
Mitch
