Value Acceleration

Posts Tagged ‘branding

Brand basics? Maybe not

Posted by: Mitch/Ralph on: May 20, 2009

At the recent ANA Branding conference, Steve Bratspies from Wal-Mart spoke on partnerships. AdAge has a short video clip from his Q&A. He made some excellent comments and part of me wonders why he had to make them. He commented that coming to a retailer with an idea that will increase sales of your product [...]

Insights from Al Ries

Posted by: Mitch/Ralph on: January 11, 2009

In the January 5, 2009 issue of Ad Age, Al Ries published an insightful article entitled “The Difference Between Building a Business and Building a Brand.” We agree with virtually all of Al’s points in his article (as we usually do). The key messages in his article as we read it are:
1. Brand popularity/recognition and brand value [...]

Destroying brand value … and the company

Posted by: Mitch/Ralph on: December 17, 2008

Rich Karlgaard, Publisher of Forbes, had an interesting commentary in the December 22, 2008 issue (reprinted from his blog). He opined that Detroit’s US automakers had made a fatal brand positioning mistake many years ago (and I say one of many such mistakes) by selling so many “stripped down” cars to the major rental car [...]

The power of brand identity

Posted by: Mitch/Ralph on: December 7, 2008

Walking in Terminal 8 at JFK I see a sign for the Juan Valdez Cafe. What else did I need to see to know what that cafe was all about. Now that is the true power of a Brand.
 
 
 
Mitch



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  • It’s an attitude « Value Acceleration: [...] As I mentioned in a recent post, I went to the Half Moon Bay Pumpkin Festival a week ago. While the La Bamba experience sucked, I [...]
  • It really is about focus « Value Acceleration: [...] I have mentioned in previous posts that companies which focus tend to do better. Case in point today is Allegiant Air. What do they [...]