Posted by: Mitch/Ralph on: January 13, 2009
Amid the doom and gloom in the auto sector, here comes Audi with record sales for the 13th year in a row. While Audi is a niche player in the industry (sales above 1M units for the first time), it is nevertheless a player in the auto industry where everyone else is seeing a downtrend [...]
Posted by: Mitch/Ralph on: December 27, 2008
While I have no doubt that this holiday season’s retail sales will not have been great, I will look forward to hearing the actual numbers. And I suggest you look at them in detail. Since the report will come out before the new Obama administration takes office, the press is still likely to put as [...]
Posted by: Mitch/Ralph on: December 17, 2008
Rich Karlgaard, Publisher of Forbes, had an interesting commentary in the December 22, 2008 issue (reprinted from his blog). He opined that Detroit’s US automakers had made a fatal brand positioning mistake many years ago (and I say one of many such mistakes) by selling so many “stripped down” cars to the major rental car [...]
Posted by: Mitch/Ralph on: April 3, 2008
As we teach in our Lean Marketing Workshops, lack of results is usually a failure of process not people. Deming reported that fact many years ago.
We have been reading Hard Facts, Dangerous Half-Truths, & Total Nonsense and found the authors have identified additional research that further supports this truth. One example they cite is the [...]
