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Category Archives: trade shows
Trade Show Marketing 101
I don’t get to a lot of trade shows anymore (I guess good for me), and I had the opportunity to attend the National Association of Broadcasters (NAB) Show in Las Vegas last week. This is a very large show. So, … Continue reading
Instant Feedback Not Limited To Web-based Marketing Programs
An article in the September 29, 2008 issue of Forbes Magazine talks about Alliance Tech and their intelligent use of RFID technology to track trade show visitors and their booth visits. Now an exhibitor can know who visited their booth, … Continue reading
Posted in Innovation, Marketing, trade shows
Tagged Alliance Tech, lead generation, marketing accountability, marketing ROI, privacy, RFID, trade shows, visit tracking
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