Category Archives: Spending time with customers

“Customer centric” is still mostly baloney

Posted on April 5, 2012 by

For all the talk of “putting the customer first” these days, many, if not most, companies really don’t. (Actually, the right priorities for any company are the ones delineated by Bill Hewlett- the founder of Hewlett and Packard.  They are: … Continue reading →

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Another example

Posted on July 26, 2011 by

If you follow me at all you know I am a strong believer that CEOs and CMOs spending time with customers is a key to business success. While I have not proven this to be the case, I have enough anecdotal evidence … Continue reading →

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Spending time with customers

Posted on April 28, 2011 by

Many readers know I am a BIG fan of encouraging CEOs to spend a bunch of their time out with customers. (I recommend 20-25%). While I cannot yet prove this improves the performance of your company (Bob Johnson and I are … Continue reading →

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Disconnected

Posted on April 7, 2011 by

Is Benetton irrelevant? Wasn’t that long ago they were making headlines with their controversial ads and trend setting clothing. Today their once target market now says they are really for “an older generation.” But that older generation doesn’t seem to … Continue reading →

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More evidence

Posted on February 6, 2011 by

Those who have heard me speak know I am a strong proponent of CEOs getting out of the office and spending time with customers. This can assure the CEO remembers how to think like a customer, rather than hoping the … Continue reading →

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