Category Archives: market research

Why does everyone forget how to do surveys?

Posted on January 6, 2012 by

The third-party survey company, doing a quality survey for my health care provider (doctor’s office), just caught me at a weak moment and I agreed to answer their questions.  20 minutes later, I’m off the phone.  What could possibly be … Continue reading →

Posted in customer loyalty, customer satisfaction, Interviews, market research, Uncategorized | Tagged , | Leave a comment

Sex and the Executive Manager

Posted on August 2, 2011 by

There is an old saying that no one really knows who said first: “Every generation thinks that it has invented sex”.  In other words, everyone learns lessons as they go through life.  The flip side of that truth is that … Continue reading →

Posted in market research | Tagged | Leave a comment

Tagless t-shirts and willfull ignorance

Posted on November 12, 2010 by

One of the greatest innovations, in my daily life at least, is the tagless t-shirt.  For decades every time I bought a new shirt or t-shirt, I took out a pair of scissors and cut the tag on the inside … Continue reading →

Posted in Innovation, market research, product development | Leave a comment

Human Intelligence and Forensic Sales Analysis

Posted on August 9, 2010 by

I’ve been buying products in retail stores now for…well, many decades.  In all of that time I’ve yet to have a store manager approach me and ask either “Why did you buy that product” or “Why did you put that … Continue reading →

Posted in market research, retail, sales | Tagged , , , , | 1 Comment

Re-learning to listen … maybe

Posted on July 21, 2010 by

USA Today had an interesting article in the July 20th issue that suggests “Buick wants to know how they really feel.” A reporter followed a Buick research team as they did in-depth interviews with potential customers about features of interest … Continue reading →

Posted in Automobile Industry, market research | Tagged , , , , , | Leave a comment

Teen Hottie is so last week

Posted on February 16, 2010 by

Chase is running an ad on radio promoting their debit card monitoring business. In the ad a teenager is using her dad’s debit card and buys something at Teen Hottie. Her dad, alerted to the spend by Chase (a bit big … Continue reading →

Posted in Innovation, market research, Marketing | Tagged , , , | Leave a comment

Ahead of the pack…

Posted on February 4, 2010 by

About 10 days ago I posted about the marketplace showing the political shifts in the United States. In a post “It’s there if you pay attention,” I discussed the shift in sloganed merchandise being sold in Washington DC in terms of … Continue reading →

Posted in market research | Tagged , , | Leave a comment

It’s there if you pay attention

Posted on January 21, 2010 by

Most politicians and too many business people fail to see what the market is telling them. I have not been in the Washington Dulles Airport for about nine months. Last time I was there the kiosks were overflowing with Obama … Continue reading →

Posted in market research | Tagged , , , | Leave a comment

If you make it fun … they will come

Posted on November 6, 2009 by

Theme restaurants, shoppertainment and other marketing ideas have been around for a while and some deployments have done well consistently. Others, sometimes not. The question is … if you make it fun will they come? We intuitively have thought so. Now, … Continue reading →

Posted in Innovation, market research | Tagged , , | Leave a comment

I love it when Howard agrees with me

Posted on September 4, 2009 by

I was reading the article about Howard Shultz and Starbucks in the August 17th issue of Business Week (ok, I’m a little behind in my reading), and found two ideas that he shares with his team that I have been … Continue reading →

Posted in Innovation, market research, retail | Tagged , , , , , , | Leave a comment